About edgeNZ an Introduction
A Regional Purpose Read all about it in the Regional Purpose report...
Our region is currently bubbling away with an anxious expectation that we are about to see something special happen here. Forestry and Tourism have given rosy pictures of what they see happening in their industries over the next 5-10 years. With this expectancy has come subtle shifts in our self-belief and attitude about who we are, and our value to New Zealand and the world.
Let’s capture this positive shift in attitudes and turn it from subtle to massive.
The purpose of this document is to show how we can make this attitude shift massive and permanent. The creation and implementation of a regional purpose and brand that all regional stakeholders can buy into is critical. That buy-in will allow the stakeholders to maintain their own identity but receive the advantages of leverage that can be gained by uniting behind and actively supporting a regional purpose and brand.
For a brand to work the underlying spirit must inspire people to work towards regional dream and achieve our greatest challenge. That spirit must empower and unite people from all corners of our region with a passion and belief that anything is possible.
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